Everyone has a unique story. Florine’s is one fueled by wanderlust. Moving boundaries. Discovering. Exploring. Both literally and figuratively. Online and offline.
A storyteller at heart, Florine Eppe is the founder and Editor in Chief of Luxe Digital. She is the definition of the modern-day multi-hyphenate — an award-winning digital entrepreneur, international speaker, and accomplished luxury marketer. She is also the founder and CEO of mOOnshot digital, a boutique creative and digital marketing agency for lifestyle and luxury brands with a coveted list of clients — think Maserati, Brioni, Kohler, and the like. A former TV Journalist, PR Manager, and Head of Marketing for international B2C and B2B brands, her achievements read like a book (she coincidentally wrote an actual book).
She might have a sweet tooth (she can’t say no to chocolate), however, don’t dare serve her waffle content. She reads and re-reads every single piece of articles for quality and accuracy before there are published on Luxe Digital.
She currently resides in Dubai with her husband and two children.
Highlights
- She is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.
- She is a regular guest speaker at universities, international events, and conferences. From Singapore to Monaco. From Google to ESSEC Business School. From empowering the next generation of global leaders in the United Nations Centre in Bangkok to inspiring retailers at NY NOW in New York.
- She has been featured in titles such as Forbes, L’Officiel, Prestige, and many more for her luxury insights.
Education
Florine has a Master’s Degree in Communication and Marketing (with First-Class Honors) from the Université Libre de Bruxelles (ULB), Belgium.
A word from Florine
“The path to conscious, elevated living lies in a thinking shift: buying better luxuries, not more. It’s about becoming better curators of our life rather than collectors. It’s championing brands that do better by the planet and its people. It’s exceptional craftsmanship. It’s timelessness. It’s about intentionally choosing what really matters to us and engaging meaningfully in the world around us. That’s the very essence of Luxe Digital – highlighting this new definition of luxury by inspiring us all to celebrate the richness of our lives. Beyond the bling.”
Connect with Florine on LinkedIn.
