When adventure calls, Land Rover lets your wildest dreams transform into reality. For decades, the legendary off-road vehicles have tackled every terrain imaginable with grace.
Today’s Land Rovers blur the line between capability and grandeur by flooding the vehicle with premium materials and chic personalization. Range Rover topped the A-list of luxury SUVs long before it was popular. And it remains an unparalleled powerhouse of sophistication and aptitude.
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| Name: Land Rover | Industry: Automotive |
| Founded: 1948 | Founder: Rover Company |
| Headquarters: United Kingdom | Parent organization: Jaguar Land Rover Automotive PLC |
| Revenue: $22.3 billion USD (£18.3 billion) | Website: landroverusa.com |
Land Rover price
How much does a Land Rover cost?
Land Rover models cover a wide range of prices. The starting price for the most affordable Land Rover comes in at $44,600 for the Land Rover Discovery Sport. And the Range Rover Evoque is in the same mid-$40,000 ballpark.
The Land Rover Discovery and Land Rover Defender prices start in the mid-$50,000 range, but the upper end of the Defender models can be significantly more expensive, breaking six figures and higher.
The Land Rover Range Rover lineup is generally more expensive. The classic Range Rover SUV starts at $106,500 but reaches over $200,000 for the bespoke Range Rover SV.
What is the most expensive Land Rover?
Those who want the best Land Rover has to offer will find a price tag that goes along with the ultimate combination of premium materials and personalization. The most expensive Land Rover is the Range Rover SV, a tailor-made version of the legendary Range Rover.
The Range Rover SV starts at $201,500 and rapidly jumps skyward toward $300,000 with the top-level options. For this Range Rover price, you get nearly anything your heart desires despite costing much less than the most expensive cars in the world.
Other Range Rover car prices usually hover between $90,000 and $140,000.
How much is the cheapest Land Rover?
If you want to save your funds for other endeavors, you don’t have to break the bank to park a Land Rover in your garage. The cheapest Land Rover is the Land Rover Discovery Sport, a family-friendly off-road vehicle that starts at $44,600.
You can also purchase the chic luxury crossover SUV Range Rover Evoque, starting at $46,400. The Range Rover Velar is another relatively affordable option as a midsize crossover luxury SUV with a starting price of $60,300.
About Land Rover
History of Land Rover
Land Rover’s roots go back to the Rover Company, a British entity founded in 1878. Rover Company originally performed bicycle, motorcycle, and vehicle manufacturing before helping with World War II efforts.
After the war, Rover began to produce experimental cars. Chief Designer Maurice Wilks penned the first Land Rover design in 1947, hitting the market in 1948, where it kicked off unbridled success for the Rover off-road vehicles. It also made our list of the best classic cars around.
Rover experienced various ownership and branding changes over the next three decades while producing the iconic Land Rover off-road vehicle. It was the British response to the Jeep, one of the best American car brands.
In 1970, the Range Rover hit the market. This model continually progressed upmarket by balancing off-road ruggedness with interior comfort, landing at the legendary status of today as the ultimate in off-road luxury SUV.
BMW acquired the Rover Group in 1994, then sold part of that to Ford as Land Rover in 2000. In 2008, Ford sold Jaguar and Land Rover to Tata Motors. Tata formed Jaguar Land Rover Automotive PLC, which still owns Land Rover today.
The brand’s evolution from purely utility vehicles to a broad range of high-end cars is a success, as is demonstrated in our yearly ranking of the most popular luxury car brands online.
Understanding Land Rover’s car range
Land Rover has forever focused on capable SUVs. Every one of today’s Land Rovers incorporates the four-wheel drive spirit, but now the brand also includes luxurious amenities across the board. It is a luxury SUV automaker in every sense.
The most exclusive, expensive, and luxurious Land Rover SUV models fall under the Range Rover model names.
To clarify, Range Rover models are made by Land Rover. The full name is the Land Rover Range Rover. Since this is a mouthful, many people drop Land Rover when referring to any Range Rover model.
These include the Range Rover, the slightly smaller Range Rover Sport, the midsize crossover SUV Range Rover Velar, and the compact crossover luxury SUV Range Rover Evoque.
The Range Rover SV is a highly customized version of the Range Rover produced by the Special Vehicle Operations unit. It is the epitome of Range Rover as a status symbol.
The Land Rover Discovery car is a midsize SUV that blends off-road capability with family-friendly seating for seven, while the Land Rover Discovery Sport is a smaller version and the company’s most affordable offering.
The Land Rover Defender is the ultimate off-road machine, coming in two and four-door options with seating for up to eight people. Despite this rugged capability, the Defender lineup is undeniably luxurious, adding a host of premium interior features and stylistic touches from the more opulent models.
Land Rover Autobiography is a trim level available on many models, including Range Rover Autobiography. Dynamic and HSE (for High Specification Equipment) are higher trim levels of Land Rover models. Every Land Rover Sport has a larger model without Sport in the model name.
Surprising facts about Land Rover
In the 1970s, Land Rover faced severe competition from Jeep and Toyota. As a result, it backed out of the US market. When the iconic Range Rover hit its stride, it was not sold in the US, although some models still made their way into the country via unofficial routes. Land Rover started US sales again in 1987.
Land Rover introduced its first crossover SUV on a unibody frame back in 1997 under the Freelander model. It set the foundation for many of today’s crossover SUVs and gained global notoriety. Some say it was far ahead of its time.
Where is Land Rover made?
Land Rover produces vehicles in facilities located in five different countries. Most Range Rover models are produced in the company’s home of the United Kingdom, while other Land Rovers hail from Slovakia, Brazil, India, and China.
Land Rover electric cars
Land Rover has many mild hybrid and plug-in hybrid options available, but it does not currently have a fully battery-electric vehicle on the market.
That’s about to change.
While the details are still limited, an EV Range Rover is expected in 2024. By 2030, Land Rover set its sights on 60% of its vehicles sold as electric. The brand wants to remove all emissions from its products by 2039, bringing some of the eco-conscious efforts seen in other brands like Polestar.
A closer look at all the Land Rover models
Let’s take a closer look at all the existing Land Rover models. We’ll explore every model currently available on the market.
Land Rover Range Rover
As many luxury automakers like Porsche step into the SUV world, a shadow looms overhead. The iconic Range Rover was the first to pioneer luxury off-road adventuring, and it stands tall as the benchmark.
The Land Rover Range Rover is now available in two different wheelbases with room for up to seven passengers. A twin-charged inline-6 with an optional plug-in hybrid helps deliver improved fuel economy, but the twin-turbo V-8 maintains its status as the top-shelf choice to rip down any path.
Sophisticated minimalist styling goes from bumper to bumper, while the interior uses premium materials to provide an endless array of customized amenities. No detail is overlooked, ensuring capability, comfort, and class.
Keep your eyes peeled for the 2024 release of the new Range Rover EV, catapulting the legend into the next generation. Perhaps someday, it’ll be on our list of the best electric cars.
| Price: | Starting at $106,500 |
| Release year: | 1969 |
| Engine: | 3.0L supercharged & turbocharged inline-6 with plug-in hybrid option, 4.4L twin-turbo V-8 |
| Top speed: | 140 to 155 mph – 225 to 250 km/h |
| 0-60 mph: | 5.7 to 4.4 sec |
| Power: | 395 to 523 hp |
| Torque: | 406 to 553 lb-ft |
| Range: | 48 miles (77 km) electric-only with the plug-in hybrid option |
Range Rover SV
When you want to roll out the red carpet, the Range Rover SV provides a bespoke option to surpass all expectations.
Land Rover’s Special Vehicles Operations unit transforms the classic Range Rover to your every whim and desire, creating a vehicle as unique as the person who buys it. Go with the SV Serenity theme to get the ultimate luxury. Or switch to the SV Intrepid for a more dynamic touch.
In either case, the twin-turbo V-8 sits under the hood, and 23-inch wheels connect you to the ground. Limitless options fill out the interior cabin, with an available ultimate rear seat comfort package including expansive 13.1-inch screens, a spacious center console with a fold-out club table, and everything you need to travel in utter bliss.
Although this Range Rover’s cost is as high as it gets, it’s tame compared to the Bugatti price list and barely scratches Ferrari territory.
| Price: | Starting at $201,500 |
| Release year: | 2023 |
| Engine: | 4.4L twin-turbo V-8 |
| Top speed: | 162 mph – 260 km/h |
| 0-60 mph: | 4.4 sec |
| Power: | 523 hp |
| Torque: | 553 lb-ft |
Range Rover Sport
Some little siblings squabble in their battle for attention. But the Range Rover Sport eschews this expectation. It brings all the style and capability as its bigger brother but in a slightly smaller and more affordable package.
Despite the Land Rover Range Rover Sport’s price, it features a similar lineup of inline-6 and V-8 powertrain options, with up to 523 horsepower and world-class levels of off-road performance.
An active noise-canceling headrest filters out all unwanted noise thanks to exterior microphones placed at each wheel arch, while a 29-speaker sound system delivers high-fidelity music to your soul.
Despite its smaller shape, the Range Rover Sport remains utterly uncompromising, similar to the BMW X5 compared to the X7. And, like its bigger brother, an electrified version is just around the corner.
| Price: | Starting at $83,000 |
| Release year: | 2004 |
| Engine: | 3.0L supercharged & turbocharged inline-6 with plug-in hybrid option, 4.4L twin-turbo V-8 |
| Top speed: | 140 to 150 mph – 225 to 240 km/h |
| 0-60 mph: | 5.7 to 5.4 sec |
| Power: | 355 to 523 hp |
| Torque: | 406 to 457 lb-ft |
| Range: | 51 miles (82 km) electric-only with the plug-in hybrid option |
Range Rover Velar
As the newest Land Rover Range Rover family member, the Velar has big shoes to fill. But rather than try to crush the toes of its counterparts, it simply follows the leader.
The Range Rover Velar is a midsize crossover SUV that showcases the chic styling cues of the larger options. But it swaps out some of the outrageous capabilities and performance, favoring a lower price tag and more manageable road presence.
Make no mistake, the Range Rover Velar still fills the interior with refined luxury and uses advanced technology that blows away most competitors. The Tesla Model Y and Mercedes-Benz EQA give it a run for its money, though.
| Price: | Starting at $60,300 |
| Release year: | 2018 |
| Engine: | 2.0L turbocharged inline-4, 3.0L supercharged & turbocharged inline-6 |
| Top speed: | 135 mph – 217 km/h |
| 0-60 mph: | 7.1 to 5.6 sec |
| Power: | 247 to 395 hp |
| Torque: | 269 to 406 lb-ft |
Range Rover Evoque
Land Rover has long been trailblazing through the SUV segment, and when the demand for compact crossover SUVs became evident, the company stepped up big with the Range Rover Evoque.
Like many in this segment, off-road sacrifices usher in an SUV aimed at keeping tires on the pavement. But it can still easily tackle slick conditions and has enough oomph to blast away from any stoplight. Even though it’s a small package, it’s not a car for kids.
The Evoque is undeniably fashionable, inside and out. A suite of driver assistance features keeps you safe, while a carefully curated interior uses expert craftsmanship. It has sufficient cargo space but is still nimble and a pleasure to drive through cramped city streets.
| Price: | Starting at $46,400 |
| Release year: | 2011 |
| Engine: | 2.0L turbocharged inline-4 hybrid |
| Top speed: | 143 to 150 mph – 230 to 240 km/h |
| 0-60 mph: | 7.0 to 6.5 sec |
| Power: | 246 to 296 hp |
| Torque: | 269 to 295 lb-ft |
Land Rover Discovery
Many luxury SUV manufacturers have shied away from off-road performance in favor of increased comfort, such as the Volvo XC40. While the legendary Range Rover is still a fully-capable machine, the Land Rover Discovery steps in as the family-friendly off-road powerhouse.
The Discovery SUV started in the late 1980s with a boxy design but has now evolved into a sleek addition to the Land Rover lineup. Its two-speed transfer case and available Terrain Response package deliver the ability to conquer any trail, all while keeping up to seven passengers comfortable inside.
The Land Rover Discovery is the family adventure package that creates memories but leaves arrogance at the door.
| Price: | Starting at $58,400 |
| Release year: | 1989 |
| Engine: | 2.0L turbocharged inline-4, 3.0L turbocharged inline-6 |
| Top speed: | 125 to 130 mph – 200 to 210 km/h |
| 0-60 mph: | 6.9 to 6.2 sec |
| Power: | 296 to 355 hp |
| Torque: | 295 to 369 lb-ft |
Land Rover Discovery Sport
As the most affordable Land Rover, it’s easy to dismiss the Land Rover Discovery Sport. But that’s a mistake you don’t want to make.
The Discovery Sport hits the right price point for many, all while providing excellent capability and an elegant look. While it’s not going to make the list of the fastest cars in the world, it will charge through snowy mountains, cross rivers up to nearly two feet deep, and effortlessly glide through hairpin turns, all without breaking the bank.
Turn to the inside to see the same upscale vibes as the more expensive models. And it also incorporates sustainable materials plus many enhanced safety features. Overall, the Discovery Sport hits the mark precisely where it’s aimed.
| Price: | Starting at $44,600 |
| Release year: | 2014 |
| Engine: | 2.0L turbocharged inline-4 |
| Top speed: | 137 to 140 mph – 220 to 225 km/h |
| 0-60 mph: | 7.3 sec |
| Power: | 249 hp |
| Torque: | 269 lb-ft |
Land Rover Defender
When charging through difficult situations is a priority, the Land Rover Defender is the answer. It’s long been Land Rover’s answer to icons like Jeep and Toyota’s FJ-40, and it made our list of the best luxury SUVs.
After years of keeping luxury amenities to a minimum, the latest Land Rover Defenders step up in every way imaginable and flood the interior with all the creature comforts you want.
The two-door Land Rover Defender 90 is the most nimble option, letting you crawl up rocks and turn on a dime. The mid-range Land Rover Defender 110 is a four-door package with similar capability. And the Defender 130 is an extended option with room for up to eight passengers and all your gear. You could even throw one of the best electric motorcycles or off-road camping trailers on the hitch.
Engine choices on every Defender car are just as varied, ranging from the calm inline-4 up to a 518-horsepower V-8 beast. Active differentials, a two-speed transfer case, and a host of Terrain Response features provide confidence in any condition.
| Price: | Starting at $55,100 |
| Release year: | 1983 |
| Engine: | 2.0L turbocharged inline-4, 3.0L supercharged & turbocharged inline-6, 5.0L supercharged V-8 |
| Top speed: | 119 mph – 190 km/h |
| 0-60 mph: | 6.7 to 4.4 sec |
| Power: | 296 to 518 hp |
| Torque: | 295 to 461 lb-ft |
Land Rover Freelander
Land Rover doesn’t fear forging new paths ahead. And when the Freelander came out in 1997, it beat many to the market with a compact crossover SUV. It was Land Rover’s first unibody vehicle and paved the way forward for many future models.
While production stopped in 2015, you can spot Land Rover Freelanders roaming trails and streets worldwide. It gave excellent mobility on and off-road, all at a relatively affordable price tag packed with the usual Land Rover touches.
Eventually, the Range Rover Evoque and Land Rover Discovery Sport would come to fill the place of the Freelander and the Freelander II. But looking back in time, it would be hard to leave this innovative model off the list of Land Rover models.
| Price: | Starting at $20,600 |
| Release year: | 1997 to 2015 |
| Engine: | 1.8L gasoline inline-4, 2.0L diesel inline-4, 2.5L gasoline V-6, 3.2L gasoline inline-6 |
| Top speed: | Up to 124 mph – 200 km/h |
| 0-60 mph: | 7.6 sec and up |
| Power: | 230 hp (max) |
| Torque: | 295 lb-ft (max) |
Land Rover customer service number
You can contact Land Rover’s customer service by dialing 1-800-346-3493. Your local dealer can also answer questions.
Land Rover social media profiles
To keep up with the latest news and updates from Land Rover, follow their official social media profiles:
Frequently asked questions about Land Rover
Land Rover is not made by Ford any longer. Ford bought Land Rover from BMW in 2000. Then, in 2008, Ford sold Land Rover and Jaguar to India-based Tata Motors. Tata merged the brands into Jaguar Land Rover, which still owns both brands today. Check our guide on all the Land Rover models and prices to learn more about the history of the brand.
The difference between Land Rover and Range Rover is that one is a brand name, Land Rover, and one is a model name, Range Rover. Land Rover makes many different vehicles; the Range Rover is one model in that lineup. The full name is the Land Rover Range Rover.
No, Land Rover is not owned by Toyota. Jaguar Land Rover, a subsidiary of India-based Tata Motors, owns Land Rover. Land Rover began as the Rover Group.
Trying to answer which is better, Land Rover or Range Rover is easy. Land Rover makes all Range Rovers, so they’re equal in that sense. But the Range Rover model is the more luxurious offering from Land Rover, while models like the Land Rover Defender are more off-road focused.
